The headline is one of the most important parts in a press release. Write it sloppy, and you’ll not get media coverage.
If you are not getting any response from a reporter, most likely that you did one or many mistakes in writing your release. A bad headline never gets their attention.
How are you going to write the headline? Below are tips that can result in getting publicity. Practice these tips to ensure that you would score media coverage now and in the coming days.
- Use active voice.
Active voice creates a powerful tone than using a passive voice. The words that you put in the headline are important to generate the attention of the readers.
Active voice is much appealing and resonates a command. Avoid using “be” verbs.
- Keep it short.
Headlines must be short and succinct. Long headlines can confuse the readers and not appreciated by the search engines.
Always write short headlines that contain the keyword and the main thought of the story. An easy to read headlines doesn’t have buzzwords and industry jargons.
- Make it interesting.
Noone wants to read a boring headline. It should be enough to pique the interest of the readers, and make them want to read the rest of the story.
Most reporters based their decision to cover a story or not on the headline. You have a few seconds to catch their attention. Spend time in writing it because it is your gateway in landing publicity.
- No benefits.
In writing the headline, you should highlight the most important benefit that your product provides. If you wouldn’t highlight it, no one would care to read your release. Emphasize a benefit that you focused on in the body of your story.
Do you know that readers are more likely to read your announcement if they would benefit from it? Tell them what particular problem that your product can solve.
- Highlight how readers can do it the best way.
Readers are curious about many things. Above all else, they are searching for the best things that can help them, the best things that can solve their issues, the best methods to make their loads lighter, the best ways to save money, etc.
Make use of this tip in writing the headline. When you start the headline with the words “the best way to…” your content has the tendency to go viral, you can check or Hire Press Release Writers – Newswire for quality press content.
- Add emotions.
One way to encourage the readers to read your story is to add the element of emotions in the headline. Readers can easily connect to emotions, which may compel them to engage. They feel the story and want to know what’s next.
- It must be optimized.
The headline should have the right keyword to make it SEO-friendly. It should be located in the first 65 characters of the headline or the first three words.
Keep in mind that before the search engines consider you on the ranks, you should be beneficial for the readers first. Provide value on the headline first, and the search engines would love you.
- Use facts.
People love seeing facts and figures in the headline. If you have an important fact to share with, include it in the headline. If your release is about your findings in your recent research, include the data or number that you have derived from the study.
Using these elements makes the story more interesting. People are easily drawn to headlines that present facts because people are naturally born curious.
Numbers indicate relevancy. It sends a message that they should read it now because it is something important.
- Use punctuations to shorten the headline.
You don’t have to write your headline long by writing every word. Instead, you can replace some words with punctuations to shorten them and save space.
For instance, you may use a comma (,) or (&) instead of writing “and.” Sometimes, you may also use a comma to indicate contradiction or the word “but.” If you want to emphasize something, you may use a colon (:). To separate two clauses, a semicolon (;) is a must.
By following these press release writing guide, you can write a good headline that can land you publicity. You only have a few seconds to catch the media’s attention, so be sure to make the most out of it.
Press release writing sources : https://newswire.com/features/writing